Creative leader with 20+ years of experience across entertainment, sports, iGaming and media. I combine strategic thinking, storytelling and design to build brands, campaigns and experiences that are expertly crafted and commercially focused, and I stay close to performance, working with marketing and media teams to test what resonates and scale what works.

My range includes directing A-list talent such as George Lucas, Beyoncé and Dwayne “The Rock” Johnson. I led WWE’s website redesign and global digital media creative, directed launch creative for the XFL and its eight teams, led the visual identity rebrand for FanDuel TV, and shaped national integrated campaigns for PokerStars and FOX Bet, the first national media and sports betting partnership in the US.

As a proactive, collaborative leader, I set clear creative direction and high standards, and build environments where creativity is encouraged and talent can grow. I’ve recruited, led and mentored multidisciplinary teams of art directors, designers, copywriters, producers and project managers, working closely with agencies and freelancers to take ideas from concept through production.

As a member of senior leadership teams, I partner with marketing, product and business leaders to align creative direction with commercial priorities. I oversee brand identities, scalable design systems, digital products, activations and national campaigns, and keep brand governance consistent across every experience.

I’ve been fortunate to learn from some of the industry’s brightest creative minds, and I bring that experience, along with a passion for innovative solutions and the care it takes to see them through, to every brief and team.