Description

Work in Progress Notes

Role: Creative Director
Brand awareness, Branding, logo development, visual identity, cross-platform daily content, marketing messaging,

FOX Bet Super 6: NASCAR, MLB, CFB, FIFA World Cup,

NASCAR on FOX

Win Clint’s Cash Campaign Series ”What’s More American than NASCAR?”

Multi-phase marketing campaign featuring seven major race contests across the NASCAR season.

From Clash at the Coliseum to the Coca-Cola 600, a multi-stage campaign powered by FOX Bet Super 6
A 7-stage campaign with Clint Bowyer from pre-season hype to race-day drama.

WIP: What’s more American than NASCAR? Free money, that’s what! Featuring FOX NASCAR analyst Clint Bowyer—former driver and one of the sport’s most popular personalities—who invites fans to “win his cash” each week as the face of the NASCAR Super 6 campaign, ”What’s More American than NASCAR?”

Daytona 500 Campaign
“America, Start your Engines!”

Digital Creative

FPO: Drop In, Clint’s Picks, NASCAR Hub, Banners, Email(?), Social - more time, picks etc., FOX site or Landing page, App store

FOX Broadcast Integrations

Bristol Motor Speedway Campaign
”Living the American Dream”

All-Star Race Campaign
”The Land of Opportunity”

Coca-Cola 600 / Stack the Cash Campaign
”Buckle Up, America”

Clash at the Coliseum Campaign

NASCAR Evergreen Campaign

Talladega Superspeedway Campaign

Campaign Guidelines & Design Toolkit

FPO: Campaign Season Roadmap: Lap-by-Lap

Clash at the Coliseum > Coca-Cola 600

FPO: ???

Major League Baseball on FOX
Win Big Papi’s Money Campaign

WIP: Featuring FOX MLB analyst David “Big Papi” Ortiz—Hall of Famer, three-time World Series champion, and one of baseball’s most beloved personalities—who invited fans to “win his money” as the face of the MLB FOX Bet Super 6 campaign.

Make it Rain! (Papi’s Cash Cannons): Phase X

CFB Super 6 Campaign

Featuring FOX CFB analyst Charles Woodson—Heisman Trophy winner, College Football Hall of Famer, and one of the game’s most respected voices—who fronted the FOX Super 6 College Football contests, giving fans the chance to win cash prizes each week.

FIFA World Cup Campaign

Featuring FOX Sports host Rob Stone—veteran broadcaster and one of the network’s leading voices in soccer coverage—who fronted the FOX Super 6 FIFA World Cup contests, giving fans the chance to win cash prizes throughout the tournament.