FanDuel TV Launch Identity

Role: Brand & Creative Squad Lead

WIP: Led creative teams in establishing go-to-market visual identity for FanDuel TV, FanDuel Racing, and FanDuel+. Spearheaded the rebrand from previously established TVG (Television Games Network), repositioning it as a comprehensive sports entertainment hub aligned with the FanDuel master brand.

Brand architecture

WIP: Ensured a consistent brand presence with America's #1 mobile gaming operator, complementing the brand’s promise to deliver unique and immersive sports experiences through innovative TV content, live sports, real-time sports betting, and fantasy sports analysis.

Developed visual identity for network and show themes, maintaining consistent brand representation across on-air and digital touchpoints, ensuring a cohesive experience that enhanced audience retention and engagement

Oversaw the design of brand promotional graphics and on-air graphics packages, including show identities, design systems, and dynamic navigational and secondary graphics, facilitating the integration of real-time betting data to enhance the viewer experience and interaction

Directed both still and motion shoots with network hosts and presenters

Sub-brand logo creation developed in the style of FanDuel masterbrand ///