FanDuel TV Launch Identity
The rebrand of TVG to FanDuel TV brought the network into the FanDuel brand, extending its horse racing heritage into broader sports entertainment. Spanning FanDuel TV, FanDuel Racing and FanDuel+, the launch combined 24/7 linear and digital programming, live sports, celebrity hosts, betting content and fantasy sports analysis.
Brand & Creative Squad Lead (Six-Month Secondment)
• Directed launch identity creative across FanDuel TV, FanDuel Racing and FanDuel+
• Led the visual identity rebrand from TVG, developing sub-brand logos and design systems aligned with the FanDuel master brand
• Developed network and show identities, including Up & Adams and Run It Back, across on-air and digital touchpoints
• Supported the development of promotional and on-air graphics packages, including navigation, secondary graphics and real-time betting data integration
• Oversaw still and motion shoots with Kay Adams and other network hosts and presenters
• Collaborated with internal teams to reimagine a multi-sport studio set for live racing, sports and betting programming
