The Unit

Leading product design and software development company The Unit required a bold new brand identity to support its global expansion and reinforce its role in driving innovation and performance across the sports betting and iGaming sectors.

Brand Identity Transformation

To articulate The Unit’s vision, the tagline "Powering the Game Changers" was developed, anchoring a dynamic, cross-platform design system. Every element was created to elevate communication, emphasizing The Unit’s expertise, services, creativity, and collaborative spirit. The result is a cohesive, high-impact brand experience that performs across all media.

Brand Strategy | Design Direction | Copywriting | AI Insights

The Source of Play

A hyper-real aesthetic fuses technology, sports, and casino elements to shape a distinct visual language.

Identity in Action

Snapshot of the new brand identity in use.

Tagline

Concise expression of The Unit’s values and commitment to its partners.

Flexible Logo System

A primary and complementary logo suite ensures seamless brand recognition across all applications.

Color Palette & Font Psychology

Research-driven selections enhance distinction, clarity, and brand memorability.

Creative Toolkit

Snapshot of visual assets designed to maintain brand consistency.

Visual Brand Identity Guide

A comprehensive framework for applying the brand identity cohesively across all media.

The Website

New identity seamlessly integrated across theunit.dev.

“This year is set to be a momentous one for The Unit, as we plan to grow our presence across the globe, and our new brand identity perfectly reflects our ambitions.”

Paddy Casey, Co-founder at The Unit

The Unit Playlist

Music that fueled the new brand identity.

Project Collaborator

Digital imaging: ericheintzimaging.com