The Unit
Product design and software development company The Unit required a new brand identity to support its global expansion and communicate its expertise across the sports betting and iGaming sectors.
Brand Identity Transformation
To articulate The Unit’s vision, the tagline “Powering the Game Changers” anchored a dynamic, cross-platform design system. Every element was created to elevate communication, emphasising The Unit’s expertise, services and collaborative spirit. The result is a cohesive, high-impact brand experience across all media.
Brand Strategy | Visual Identity System | Messaging | Brand Applications
The Source of Play
A hyper-real aesthetic fuses technology, sports, and casino elements to shape a distinct visual language.
Identity in Action
Tagline
The Unit’s values and commitment to its partners.
Flexible Logo System
A primary and complementary logo suite ensures brand recognition across all applications.
Color & Typography
Research-informed color and typography enhance distinction, clarity and recall.
Creative Toolkit
Visual assets for brand consistency.
Visual Brand Identity Guide
A framework for consistent brand application across all media.
The Website
New identity integrated across theunit.dev.
“This year is set to be a momentous one for The Unit, as we plan to grow our presence across the globe, and our new brand identity perfectly reflects our ambitions.”
Paddy Casey, Co-founder at The Unit
The Unit Playlist
Music that fueled the brand refresh.