FOX Bet Super 6

WIP: A free-to-play sports prediction app jointly operated by FOX Sports and Flutter Entertainment, giving fans a chance to win cash prizes by predicting sports outcomes. Designed to engage fans and drive customer acquisition for FOX Bet Sportsbook, it awarded millions in prizes and became an industry leader.

Role: Executive Creative Director

Description:
WIP: Created brand identity… As Head of Brand and Creative, I led the creative strategy, across marketing campaigns that drove engagement and player acquisition.

Digital Marketing / Brand Awareness / Strategic Content

Campaign Range: broadcast, paid media, organic media, radio, print, OOH.

NFL on FOX
FOX Bet Super 6: Win Terry’s Money – NFL Season Campaign

A multi-stage campaign spanning the full NFL season.

WIP: Terry’s already reluctantly given away over $6M dollars of his money to Super 6 winners, so now he’s cranking his security way up to protect it. But his security measures always fail, so it’s easier than ever to win his money. Featuring Terry Bradshaw, Howie Long and Charissa Thompson.