WWE Kids Rebrand

The WWE Kids rebrand introduced a playful new visual identity to engage a new generation of fans across digital experiences, games, publishing and consumer products. The refresh aligned with WWE Slam City, an initiative spanning an action figure range with Mattel and a 26-episode stop-motion animated series with Nicktoons, connecting a relaunched WWEkids.com with interactive content and a redesigned magazine.

Creative Direction, Digital Media

• Led the WWE Kids rebrand, establishing a new visual identity across WWEkids.com, the WWE Kids app, publishing and promotional materials
• Directed the WWEkids.com relaunch across UX/UI and visual design, creating an age-appropriate experience for younger fans
• Oversaw creative for interactive content and mobile games, bringing WWE’s characters and stories into playful digital experiences
• Collaborated with internal teams and partners to align the identity with WWE Slam City and extend it across magazines, posters and other brand applications