WWE.com Redesign

The award-winning redesign of WWE.com marked a new era for WWE’s digital presence, introducing an enhanced visual identity across news, live event coverage and an extensive archive of WWE content. Bringing fans closer to its Superstars and storylines, the site established a design direction that informed the forthcoming WWE Network launch, within a wider creative remit spanning web, mobile, video, social and publishing.

Creative Direction, Digital Media

• Led the WWE.com redesign across UX/UI and visual design, improving fan navigation and brand consistency with agencies, developers and content teams
• Managed a multidisciplinary team of 15+ across art direction, UX/UI, graphic and motion design, photo editing and content production
• Directed daily branded content and visual creative across WWE.com, supporting RAW, SmackDown, NXT and major live events including WrestleMania
• Developed concepts and directed still and video shoots for the site refresh with current WWE Superstars and Legends