XFL Football League
WIP: A fan-first professional football league, featuring eight national teams and innovative rules to reimagine spring football. Aired nationally on FOX Sports, ESPN, and ABC, with broadcast innovations enhancing a new era for football fans.
Role: Creative Director, League & Teams
WIP: Creative direction across the XFL League and its eight teams, overseeing brand execution, marketing campaigns, stadium branding, consumer products, and fan engagement across digital, social, and broadcast. National and local campaigns for rules release, team uniform reveal, and ticketing. Partnered with FOX Sports and ESPN to develop on-air promotions and media day shoots.
Brand Leadership | Marketing Campaigns & Strategy | Stadium & Event Branding | Consumer Products & Merchandising | Digital, Social & Content Strategy | Fan Engagement & Activation | Sponsorship & Media Partnerships | Broadcast & Production Creative | Creative Team & Agency Management
Official XFL Team Uniforms Reveal
Multi-channel campaign unveiling eight team uniforms, driving fan engagement, merchandise and ticket sales.
League
Team: Houston Roughnecks
Ticket Sales & Tune-In
DCO-driven creative delivering targeted messaging for ticket sales and national tune-in.
Official Team Footballs Reveal
Multi-channel campaign unveiling eight unique team-branded game balls.
Exclusive sports media and influencer drop of Thanksgiving Turkey Bowl-themed game balls.
Credit: Niklas Weikert / Pilot Agency
Social Media Creative
Real-time social content engaging fans and amplifying the XFL and teams across platforms.
Gameday Activations
8 stadiums transformed with team branding and immersive game-day experiences, from field graphics to LED displays.
Credit: XFL / Game Day Photographers
XFLShop.com
Apparel design, photoshoot direction, and creative content strategy to drive merchandise sales.
Championship Trophy Concepts
Pre-production design renderings.
Season Sign-Off
Due to COVID-19, the remainder of the XFL season was cancelled.
