XFL Football League

A fan-first professional football league with eight teams, the XFL reimagined spring football through innovative rules, broadcast enhancements, and immersive fan experiences. Aired nationwide on FOX Sports, ESPN, and ABC, it brought fresh energy to the game.

Creative Director

• Led creative direction across the league and its eight teams, overseeing brand execution and marketing in the lead-up to kickoff
• Directed national and local campaigns for the rules release, team uniform reveals, and ticket sales across digital, social, and broadcast
• Oversaw stadium branding, consumer products, and fan engagement, leading internal teams and agencies to deliver a consistent brand experience
• Partnered with FOX Sports and ESPN on on-air promotions, in-game integrations, and media day shoots

XFL Season Hero Creative featuring players from all 8 teams. Dallas Renegades, Houston Roughnecks, LA Wildcats, Seattle Dragons, St. Louis BattleHawks, New York Guardians, DC defenders, Tampa Bay Vipers.

FOX & ESPN Season Kickoff Promos

Official XFL Team Uniforms Reveal

Multi-channel campaign unveiling eight team uniforms, driving fan engagement, merchandise and ticket sales.

Ticket Sales & Tune-In

DCO-driven creative delivering targeted messaging for ticket sales and national tune-in.

Official Team Footballs Reveal

Multi-channel campaign unveiling eight unique team-branded game balls.

Exclusive sports media and influencer drop of Thanksgiving Turkey Bowl-themed game balls.

Credit: Niklas Weikert / Pilot Agency

Social Media Creative

Real-time social content engaging fans and amplifying the XFL and teams across platforms.

Gameday Activations

8 stadiums transformed with team branding and immersive game-day experiences, from field graphics to LED displays.

Credit: XFL / Game Day Photographers

XFLShop.com

Apparel design, photoshoot direction, and creative content strategy to drive merchandise sales.

Championship Trophy Concepts

Pre-production design renderings.

Season Sign-Off

Due to COVID-19, the remainder of the XFL season was cancelled.

Brand Leadership | Marketing Campaigns & Strategy | Stadium & Event Branding | Consumer Products & Merchandising | Digital, Social & Content Strategy | Fan Engagement & Activation | Sponsorship & Media Partnerships | Broadcast & Production Creative | Creative Team & Agency Management